GameStop has officially entered the corporate Bitcoin adoption race, announcing the purchase of 4,710 Bitcoin worth approximately $513 million in a move that transforms the struggling video game retailer into one of the largest corporate Bitcoin holders.
The announcement, made via a brief post on X (formerly Twitter) on Wednesday, marks the culmination of months of speculation and represents GameStop’s bold attempt to revitalize its business model through cryptocurrency investment.
GameStop has purchased 4,710 Bitcoin. pic.twitter.com/gGdr0BRrAv
— GameStop (@gamestop) May 28, 2025
The Grapevine, Texas-based company provided minimal details about the acquisition, offering no information about the purchase timeline or the average price paid for the digital assets. However, the move fulfills GameStop’s March commitment to pursue a Bitcoin treasury strategy, following in the footsteps of corporate Bitcoin pioneers like MicroStrategy and its executive chairman Michael Saylor.
GameStop’s Bitcoin gambit comes at a critical juncture for the company, which has struggled to adapt its brick-and-mortar video game retail model to the digital age. The move represents a dramatic pivot toward alternative investments, potentially positioning GameStop as a hybrid retail-crypto play that could attract both meme stock enthusiasts and Bitcoin investors seeking corporate exposure to the cryptocurrency.
The announcement triggered immediate market volatility, with GameStop shares initially surging 6.6% in pre-market trading before quickly reversing course and falling approximately 10% to around $31.50 during regular trading hours.
Corporate Bitcoin Trend
GameStop’s Bitcoin acquisition was funded through the company’s ambitious $1.3 billion convertible debt offering announced in March, demonstrating management’s commitment to the cryptocurrency strategy despite the financial risks involved.
The move places GameStop among a growing cohort of public companies adopting Bitcoin treasury strategies as a hedge against inflation and currency debasement. This corporate adoption trend has accelerated significantly, with companies like Japan’s Metaplanet and Brazil’s Meliuz joining the Bitcoin treasury movement throughout 2025.
Trump Media Company Massive Bitcoin Buy
Most notably, Trump Media and Technology Group announced its own $2.5 billion Bitcoin purchase just one day before GameStop’s revelation, highlighting the momentum behind corporate cryptocurrency adoption.
MicroStrategy, now rebranded as Strategy, remains the undisputed leader in corporate Bitcoin holdings, having pioneered the treasury strategy in August 2020. The company’s stock performance has closely tracked Bitcoin’s price movements, creating a template for other corporations seeking cryptocurrency exposure while maintaining their core business operations.
GameStop’s Bitcoin strategy represents more than just a financial investment; it’s a potential lifeline for a company that became synonymous with retail trading mania during the 2021 meme stock frenzy. By embracing cryptocurrency, GameStop is attempting to capture lightning in a bottle twice, leveraging both its meme stock status and the growing institutional acceptance of Bitcoin.
The timing of GameStop’s announcement aligns with broader cryptocurrency market optimism and increasing regulatory clarity under the Trump administration’s pro-crypto policies. With Bitcoin trading near all-time highs and corporate adoption accelerating, GameStop’s entry into the Bitcoin treasury space could mark the beginning of a new chapter for the embattled retailer, transforming it from a struggling brick-and-mortar chain into a diversified investment vehicle.
