Key Points
- Travala integrates with Trivago, allowing users to book properties using over 100 cryptocurrencies.
- The collaboration introduces crypto rewards for users, including Bitcoin and Travala’s native token, AVA.
Travala, a platform that accepts cryptocurrencies for travel bookings, has teamed up with Trivago. This integration allows travelers to book over 2.2 million properties using a variety of digital currencies.
Pushing Crypto Adoption in Travel
This partnership is a significant move towards the widespread use of cryptocurrencies in the travel sector. It reflects the growing interest from traditional travel providers in digital currencies as a form of payment.
Travala has previously formed alliances with major travel platforms like Skyscanner, Expedia, and Booking.com. The collaboration with Trivago also brings in a crypto reward system. Users who make bookings through Trivago can earn Bitcoin (BTC) and Travala’s native token, AVA.
Travala accepts over 100 different cryptocurrencies, including Ethereum (ETH), BNB, Tether (USDT), and XRP.
Travala’s Treasury Reserve Plan
The integration with Trivago follows Travala’s recent announcement of a Bitcoin and AVA treasury reserve plan. This plan was introduced after the company exceeded $100 million in annual revenue.
The Treasury Reserve Plan will strategically allocate a portion of Travala’s treasury to Bitcoin and AVA. These digital assets are integral to the AVA Smart Program, which supports the platform’s loyalty rewards system.
As part of this plan, Travala will reserve a part of its profits in BTC and AVA. Users can earn and use rewards in these cryptocurrencies based on their membership level, further incorporating blockchain technology into travel.
Currently, digital assets are used to settle millions of dollars worth of travel bookings on the platform annually.
